" Ethics is knowing the difference between what you have the right to do and what is right to do. ” ~Potter Stewart, former Associate Justice of US Supreme Court
A branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions.
" Did Amazon executives & the "Alexa" team not consider the consequences for people named Alexa? " ~parent of an Alexa
We’re not against voice technology. This technology & its like is paradigm shifting for society. Our issue is with the branding decision to use a human name.
The staggering marketing efforts from one of the world’s largest corporations intent on embedding it into every facet of our day to day lives highlights the colossal risks of using a human name. As we’ve endeavored to document, this detrimental decision has impacted approximately half a million at varying degrees named Alexa (& similar) plus the ancillary impact of family and friends. These effects create chaos for these monikered people which span across their personal & professional lives.
Some relish the attention, most do whatever they can to avoid the continuous attention that comes with this ubiquitous market dominance. If we can logically agree with that as laid out, then the crux of this issue comes down to a conflict between mental health and the welfare of people vs. monetary cost to Amazon were it to rebrand to a non-human name.
Based on this, it’s probably not hard to guess why Amazon has yet to acknowledge this issue, however, as real people with families and jobs and problems and dreams, do we not have the moral authority to advocate for change until our voices are heard.
~father of an Alexa
" I hope Amazon thought long and hard about what human name they really wanted to kill before they named their assistant. " ~Twitter user
" Last year was Alexa’s first visit to Father Christmas at the local department store. Obviously, he asked her name. He spent the whole time laughing and asked if she does what she is told. I said, "We are not here to talk about her name." Now she doesn’t like Santa. " ~a parent of an Alexa