From January 2019 to October 2021, a grassroots movement which included parents of Alexas, Alexas and allies collaborated, researched and raised a red flag about the negative outcomes of using a human name as the default wake word.
In November 2021, this group merged to start the I Am Alexa Alliance, LLC to further advocate for change and appropriate voice tech standards.
This grassroots movement advocates for those whose identities have been marginalized through the dominance of the Amazon Echo device. To this end, we seek to encourage broad and transparent debate concerning corporate responsibility, AI Ethics and the mitigation of unintended impacts.
We believe in a world where respect for the life experience of all people isn’t subjugated by an unchecked passion for progress.
Respect for People: We believe in the intrinsic value of human dignity. Decisions with broad and lingering impact on people should consider all potential stakeholders.
Diversity of Thought: We believe best outcomes are more likely to occur when diverse perspectives from all appropriate parties are considered and addressed.
Accountability: We believe that even decisions made with best intentions can sometimes cause harm and remediation in a timely manner is critical to good corporate stewardship.
To those of you who have consulted with us privately, emailed us, written articles, hosted podcasts, offered us guidance, tweeted, retweeted, liked tweets, & followed us on this unforeseen journey; thank you.